It was in the late 70’s when I started helping out on ice cream vans that traded on the estate where I lived in Leicester, I was about 8 years old (I didn’t really do a lot but I enjoyed the ride around the estate). This became a regular habit. By the time I was 13, I was cleaning and loading vans before going out with new drivers and showing them where to go and what to do.
Every weekend, after school and on school holidays, I was out on the ice cream van. It became my full-time job when I left school and when I passed my driving test at the age of 17, the very next day I was out driving an ice cream van myself. I was 18 when I bought my own first ice cream van and that is how Steves Ices began.